Eco-design consists of "incorporating environment considerationsin products' design stage" (Source: French Environment and Energy Management Agency - ADEME).
When new packaging enters the design stage, our teams review all of the stages of the packaging’s life (design, production, and transportation conditions), in order to reduce its environmental impact, while maintaining its usage qualities.
Most eco-design approaches rely on a life-cycle assessment. For instance, the approach enables the quantity of materials used to be reduced, or a material to be replaced by another more sustainable material, etc.
Reducing the environmental impact of our packaging
Packaging is crucial for bringing healthy and safe products to consumers. However, there are still major environmental issues relating to packaging.
Reducing the environmental impact of bottles, and turning them into a resource forms are part of the fundamentals for our sustainable water resource management and our “Water for the Future” environmental strategies. At Volvic, we work on designing bottles with the most sustainable materials possible on a daily basis, while ensuring that they meet consumers’ expectations in terms of ergonomic design and ease-of-use.
Reducing the weight of bottles
One of our priorities in terms of reducing the environmental impact of packaging is to reduce the quantity of plastic used, without affecting the ease of handling provided to our consumers.
For instance, we reduced the weight of a 1.5 L Volvic natural mineral water bottle by 7.6% between 2008 and 2015, and the weight of a 50 cl bottle by 17.6%.
A front-runner in packaging innovation
- Volvic was one of the first natural mineral water brands in France to add PET to its bottles in 1992.
- Volvic introduced recycled plastic (known as rPET) to its bottles in 2008. Volvic has been awarded a Packaging Oscar.
- Volvic also launched the 8 L environmentally-friendly reserve format in France, which is a large format that enables the use of less plastic per litre, in 2008.
A 20% plant-based bottle
- Volvic innovated in 2010 by designing a bottle including 20% of plant-based plastic. This innovation was part of Danone Eaux France’s commitment to reducing its carbon footprint.